Formula E Campaign System

Formula E races take place in 16 cities around the world, so there is a need for a flexible and adaptable campaign system that can be easily implemented by local markets to promote the races. This system should be easy enough to use in a variety of cultural contexts and by markets with different levels of design expertise, while still maintaining a cohesive brand identity

Briefed Minimum System Needs

  • Everything had to have 2 images (minimum)

  • A race title / Headline

  • CTA

  • Logo

  • Date

  • Brand Assets (Torque Loop)

Process to solve

It’s a lot right? Yeah. Especially at 1x1 scale across socials.

But, we wanted to keep the momentum and acceleration of the brand. So adding anchors and a moveable grid system gave us space to create a visual hierarchy depending on the image uses.

As we were handing this to a lot of local markets, we wouldn’t know what the image composition would be so adaptability was the absolute prime need.

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We provide basic versions of the campaign to local markets to execute while reserving a premium variation of the system for special moments and social media to be handled in-house.

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