Formula E Campaign System — StudioSonnex

Formula E Campaign System

Formula E races take place in 16 cities around the world, so there is a need for a flexible and adaptable campaign system that can be easily implemented by local markets to promote the races. This system should be easy enough to use in a variety of cultural contexts and by markets with different levels of design expertise, while still maintaining a cohesive brand identity.

I designed the campaign system to be easy to use and effective. It's flexible enough to be tailored to different audiences, and I led the entire design and strategy process.

I created a campaign system that uses colour, messaging, and imagery to highlight key aspects of our events, such as race and entertainment. This system can be customized to target specific fans with tailored messages and can be used on various platforms, including digital displays and 96s.

We provide basic versions of the campaign to local markets to execute while reserving a premium variation of the system for special moments and social media to be handled in-house.

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I designed abstract movement shots to add energy and ‘electric acceleration’ to the brand assets.

Matter out of Place App