London Games Festival

London Games Festival is a big focus on the App Store, heroing developers in a way that are not usually possible. We selected 5 up and coming game developers to feature in the today tab of the App Store.


The Team

1x Lead Art Director

2x Motion Designers

2x Project Managers

1x Producer

My Contribution

Lead Art Director

Brand Design

Introduction

The London Games Festival at Apple featured a celebration of game developers as the heroes of their respective industries. To pay tribute to these "rockstars," we decided to transport them back into their own game worlds and honour them as if they were characters within their own creations.

Process and Development

We utilised 3D scans to accurately capture their unique personalities and the ways in which they individually influenced their games. I made an active choice not to shoot the developers in a traditional photography format as this didn't feel representative of the world that they were creating.

We were provided with five developers to feature in this tribute, and we tailored our approach to highlight each of their distinct personalities and stories all encapsulated under one overarching brand demonstrated below.

Published Outcome

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Matter out of Place Branding

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Formula E Broadcast