Formula E Broadcast — StudioSonnex

Formula E Broadcast Package

Formula E has aimed to create a unique broadcast experience whilst not alienating the learned behaviours of existing motorsport fans. We worked with Interstate to produce the graphics package to align with the updated branding.

I acted as the creative direction lead working hand in hand with Interstate and designed a lot of the individual updates since the start of the season as detailed below.

The new motion principles are inspired by the Electric Acceleration concept at the heart of the new Formula E visual identity.

Electric Acceleration is how we immediately grip and excite new fans.

The principles are the manifestation of acceleration through distortion and instant energy. They can be combined together to create more dynamism and fluidity.

Formula E Broadcast Package

Formula E has aimed to create a unique broadcast experience whilst not alienating the learned behaviours of existing motorsport fans. We worked with Interstate to produce the graphics package to align with the updated branding.

The new motion principles are inspired by the Electric Acceleration concept at the heart of the new Formula E visual identity.

Electric Acceleration is how we immediately grip and excite new fans.

The principles are the manifestation of acceleration through distortion and instant energy. They can be combined together to create more dynamism and fluidity.

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